A new look, a new mechanical movement and a perpetual appeal

For 2011, the collection offers a new interpretation of this classic and modern duality. The cases are slightly more rounded, the dials are more textured, the crowns are new and the bracelet links are slightly smaller, to give a softer fit on the wrist. The change from 2010 is subtle, but evident at first glance. The new Premier is more classic in its look and softer in its feel.

For 2011, a new automatic movement has been created for Premier. It is a 24-jewel 21,600 vph* caliber with a power reserve of 41 hours. The heart of the movement with its gold plated balance wheel is visible through the dial at the nine o’clock position, and the whole movement, with its specially engraved rotor, can be seen through the case back. The three time-of-day hands are complemented by a 24-hour hand set into a subdial at the 11 o’clock position. The movement is both automatic and hand-winding. This new caliber 4R39 is an important addition to SEIKO’s suite of mechanical movements and will become a mainstay of the Premier collection in the coming years. Shop our latest Seiko premier “open heart” Mechanical collection.

 

Raymond & Jessie Leung Photography

Taking good quality pictures of watches can be tricky. The battle to eliminate or control reflections can seem endless, and glare can be a real problem. Photos of watches are one of the most important elements of a consumer’s appeal. Excellent photos can describe the watches better than any words. Photos themselves can be present as art forms or technical information to tell the audiences more about their specifications or, more importantly, to express inner beauties of the watches. This image was taken by our award winning photographer Raymond Leung, his new birthday gift from wife, Jessie Leung. The SEIKO Premier SNP003 combines classically refined inspiration with subtly modern expression much like Raymond & Jessie’s photos.

SEIKO Premier SNP003 SHOP THIS WATCH NOW

Meet Our Photographer www.raymondleung.ca

Timely deal for Landon Donovan

U.S. soccer icon Landon Donovan has joined Seiko as a new Brand Ambassador. Donovan, best known for his last-minute, game-winning goal for the United States National Team against Algeria in the 2010 World Cup, will represent the brand’s Sportura Collection, and will help Seiko celebrate the brand’s 130th anniversary. Shop our full Seiko Sportura Collection

SEIKO appoints new star spokesperson, Multi-talented international music sensation Sammi Cheng.

FOR 130 years, the name Seiko has been synonymous with passion and perfection in the world of watchmaking. It all began in 1881, when Kintaro Hattori established his company in Kyobashi, Tokyo.

Besides highlighting Seiko’s heritage, timepieces commemorating the 130th anniversary as well as the new 2011 collection were showcased at the event. Seiko Watch Corporation also announced the appointment of two new ambassadors who will represent Seiko watches in South-East Asia. The face fronting the women’s line is singer and actress Sammi Cheng.

To kick start his endorsement of SEIKO, Sammi Cheng has already teamed up with renowned award-winning Japanese director Kenshin Nawa and advertising photographer Koji Kayano to embark on the production of a brand new series of TV commercials and advertisements for SEIKO.

Shop 2011 Ladies Seiko Criteria Now ENTER THE SEIKO SHOP

 

SEIKO Criteria – Multi-functions for multi-talented individuals

The brand new line of SEIKO Men’s Criteria watches, a reflection of taste and personality, captures the eyes of multi-talented “music man” Wang Leehom. The brand new line of SEIKO Criteria watches for men are all crafted meticulously, with a sapphire glass that is as crystal clear as it is scratch resistant. The impeccable toughness, unmatched by ordinary glass, matches just the character of SEIKO lovers, who are the proud possessors of taste and personality. SEIKO Criteria series is equipped also with superlative functionality. For the water sport-active, they are water resistant to 100M.

Then there is the stop watch and the 1/20-second counter for up to 12 hours, making time under full control. SEIKO Criteria chronograph comes with bezels in bright colours. These bezels are as eye-catching as they are useful in time-telling, even under uncommon conditions, such as in water sports. The dial comes in a line-up of eight colours to match the wearer’s outfit. The high-carbon stainless steel case, bracelet and triple-fold lock ensure optimal reliability.